Escaping the commodity mindset and becoming more competitive and valuable starts with “us” and how we choose to treat our suppliers. Because of today’s market turbulence, we need suppliers who can perform. If it is all about price, we are going to have a supplier who doesn’t care about performance. If our suppliers do perform, then we must pay them fairly, based on their performance; we have to show them we care so that they are motivated to continue to perform. We need to keep it simple. Less is more.